FRelay
AI text-back for phone-driven local businesses

Miss a call?
You don’t miss the job.

You’re under a sink and the phone rings. Before you can wash your hands, FRelay has already texted the caller back — answered their question and started moving them toward booking. It uses your hours, your prices, your words. Nothing sends without your say-so: every reply comes written three ways, you just tap the one you like.

Start FreeSee it in action

50 free messages a month for 90 days. No credit card. No contract. Cancel anytime.

  • AI texts back in seconds, day or night
  • Three ready-to-send replies — tap one and it’s gone
  • Runs from the phone already in your pocket
  • Encrypted, isolated, audit-logged — built toward HIPAA/SOC 2/GDPR (not yet certified)
Example
JM

New caller

+1 (604) 555-0148

AI handling
Missed call · texted back in 4 seconds
AI Assistant
Sorry we missed you! This is Westside Plumbing — how can we help?
2:14 PM98% confidentDelivered
My water heater is leaking everywhere 😩
2:15 PM
AI Assistant
That sounds like an emergency — we can get a tech out today. There’s a $95 dispatch fee, then standard rates. What’s the address and a good time?
2:15 PM96% confidentDelivered

Every missed call is a customer dialing the next plumber.

You can’t answer the phone with your hands full — and the people who can’t reach you almost never leave a voicemail. They just dial the next name on the list.

  • You’re under a sink, in a patient’s chair, on a roof, or mid-haircut. The phone rings. By the time you can wash up, it’s voicemail — and they’ve moved on.
  • Most people who can’t reach you never leave a voicemail and never call back. That lead is simply gone.
  • Nights, weekends, and the dinner rush are exactly when an anxious customer — a burst pipe at 9pm, a toothache, a dead AC in July — needs an answer, and exactly when you can’t give one.
  • Whoever texts back first gets the job. Right now, when you can’t pick up, that’s never you.

Run your own numbers: if an average job is worth $400 and you miss just 5 calls a week, that’s about $8,000 a month walking to a competitor.FRelay starts free and tops out at $249/mo. Catch one job a month and it’s already paid for itself for the year.

These are your numbers to plug in — not a promise about our results.

See exactly what your customers get

This is the real app — not stock photos. Here’s how it looks the moment a lead comes in.

Missed call → text back, automatically

A missed call auto-fires a text in seconds. The customer replies, and the AI answers and moves them toward booking — while you’re still on the job.

Example
DL

New caller

+1 (587) 555-0132

AI handling
Missed call · texted back in 6 seconds
AI Assistant
Sorry we missed you! This is Westside Plumbing — what’s going on?
2:14 PM98% confidentDelivered
My basement’s flooding — a pipe burst under the sink 😰
2:15 PM
AI Assistant
A burst pipe is an emergency — shut your main off if you can and we’ll get someone out within the hour. What’s the address?
2:15 PM96% confidentDelivered

Three replies. One tap. No typing.

Every incoming text comes back with three ready-to-send answers, written in your voice. Tap one and it’s gone — no thumbs on a tiny keyboard between jobs.

Example
Do you do emergency calls on weekends?
9:47 PM

AI-drafted · tap one to send

Yes — we have a tech on call 24/7
Yes, weekend emergencies welcome. $95 after-hours dispatch, then standard rates. Want someone out today?
We do! What's going on and where are you?

One glance tells you what needs you

Color-coded badges on every conversation: green “AI handling”, amber “needs you”, grey “you replied”. Nothing slips, nothing surprises you.

Inbox

Example
3 active
MG

Maria G.

AI handlingnow

🤖 Getting her address for a Thursday visit

TR

Tom R.

Needs you2m

Wants to dispute his last invoice

DP

Dana P.

You replied14m

You: Thanks, see you then!

You just watched it win the job.

Every missed call can end exactly like that — answered in seconds, moved toward booking, waiting in your inbox.

Start free — be texting back today

50 free messages a month for 90 days · No credit card · Cancel anytime

Up and running before your next coffee

No new hardware. No staff to train. It lives on the phone in your pocket.

1

Tell it about your business

Answer a few quick questions — your hours, services, prices, and the questions you hear every day. The AI trains on your real info in minutes, right from your phone. No IT, no manual.

2

Connect a text number

Use a fresh number we provide, or text-enable your own. When someone texts you — or a call goes unanswered — FRelay auto-texts them back in seconds, 24/7.

3

It answers, guides toward booking, and flags what needs you

The AI handles the question and guides the customer toward booking. Your phone lights up with three ready-to-send replies to tap, and a badge tells you what’s handled and what needs a human. Let it run, or approve every word.

Web chat, included

Website chat that doesn’t die when they close the tab

Most website chats lose the customer the second they leave. FRelay moves the conversation to text — so the lead walks out of your website and into your inbox.

1

A visitor asks on your website

The chat bubble answers instantly — same AI, trained on your hours, services and prices. Nights, weekends, while you're on a job. It's the assistant that answers your texts, on your website too.

2

They tap “Text me to continue”

The visitor enters their cell and confirms it with a one-time code. That code does two jobs: it proves the number is really theirs, and it records their express written consent to be texted — captured automatically, on the record.

3

They leave your site. You keep the conversation.

The chat becomes a text thread — same conversation, same inbox, nothing lost. Where every other website chat ends when the tab closes, FRelay hands you a real lead with a verified number you're allowed to text.

Picture it: you run a plumbing company and you’re elbow-deep on a job. Your website is answering customers and taking lead details for you — and it’s all sitting in your inbox when you wrap up.

Try it yourself — tap the chat bubble in the bottom-right corner.

Ask it anything a customer would. When it offers to text you, give it your cell — that’s the point: if you leave this site mid-chat, the business can still reach you directly on your phone.

Put this on my website50 free messages a month for 90 days · No card

And here’s your side of it

What your customers see is half the product. This is the half your team lives in.

  • Assign conversation

    Example
    2 online

    Dana W.

    Needs you

    Asking about a commercial quote for 3 units

    SK

    Sarah K.

    Available · 2 open conversations

    Assigned
    MB

    Mike B.

    Busy · 5 open conversations

    PN

    Priya N.

    Available · 1 open conversation

    Sarah gets a text: “Dana W. assigned to you — commercial quote.”

    Your whole team, one inbox

    Add your team in the back end and inbound messages go to the right person — billing questions to the office, emergencies to whoever’s on call. Everyone sees who has what and who’s available, nothing gets answered twice, and the teammate gets a text the moment it’s theirs. Built to scale from a two-person shop to a full dispatch desk.

  • Chat on your website
    Example
    Do you do bathroom renovations?
    We do — full bathroom renos. Want a quote? I can text you the details 📱
    lands in your inbox instantly
    W

    Website visitor

    AI handlingnow

    Do you do bathroom renovations?

    Web chat · becomes a text thread when they verify their cell

    Website chats land with your team

    A question typed on your website is a conversation in your inbox the same second — same AI, same thread, same place you answer texts. When the visitor verifies their cell, it simply becomes a text conversation.

  • Good morning

    Example
    Tue 8:02 AM

    While you were closed, the AI handled 6 conversations — 2 booked, 1 waiting on you.

    High intent · Sales11:48 PM

    Kitchen reno rough-in — “ready to book this week”

    AI gathered scope + address. Quote range discussed: $8–12k.

    2

    booked overnight

    3

    answered & closed

    1

    needs a human

    Walk in to sorted priorities, not a pile

    Overnight the AI answers, books, and quietly ranks. By morning the hot lead is ringed at the top with the details already gathered — you start your day on the conversation worth money.

  • Hours & holidays

    Example
    Mon – Fri8:00 AM – 6:00 PM
    Saturday9:00 AM – 2:00 PM
    SundayClosed
    Labour DaySep 7
    AI answers
    ThanksgivingOct 12
    AI answers

    After-hours AI

    Answers 24/7 and books toward your next open slot

    It knows when you’re closed — and covers for you

    Set your hours once, add your holidays, and FRelay answers while you're off — honestly telling customers when you're open and moving them toward the next available slot.

  • Knowledge base

    Example
    18 answers

    Do you charge for estimates?

    Verified

    Free for any job over $200 — otherwise $40, credited if you book.

    Used by the AI 34× this month

    What areas do you serve?

    Verified

    Kitchener–Waterloo, Cambridge and Guelph. 30 min max call-out.

    Used by the AI 21× this month

    Are you licensed and insured?

    Fully — TSSA licensed, $2M liability. Happy to send certificates.

    Used by the AI 12× this month

    It answers from your answers

    The knowledge base is yours: your prices, your service area, your policies. You can see exactly which answers the AI uses and verify the ones that matter — nothing invented, ever.

Your team could be working like this tomorrow.

Setup takes minutes from the phone in your pocket — hours, prices, done. The AI starts answering immediately.

Set it up free

50 free messages a month for 90 days · No credit card · Cancel anytime

Everything you need to stop losing leads

Answers in seconds, 24/7

The business that texts back first wins the job. The moment a customer messages — or a call goes unanswered — your AI replies in seconds, day or night. It answers their questions and keeps the lead warm until you can close it.

Three replies, one tap

Every incoming text comes back with three AI-drafted answers, written in your voice. Tap one and it’s sent — no typing, no thumbs on a tiny keyboard between jobs.

You always know who needs you

Color-coded badges on every conversation: green “AI handling”, amber “needs you”, grey “you replied”. One glance tells you what’s taken care of and what’s waiting.

Runs from the phone in your pocket

No new hardware. No desk. No staff to train. FRelay lives on the smartphone you already carry, so a one-person crew can catch every lead without a front office.

Trained on YOUR business in minutes

Tell it your hours, services, prices, and the questions you get every day. It answers from your real information — your dispatch fee, your Saturday hours — so it sounds like your front desk, not a robot.

You’re always in control

Let the AI reply on its own, or keep it on draft-only and approve every message with one tap. Anything it’s unsure about gets flagged “needs you”. Set it per conversation — your call.

Keeps the managed plan affordable

Behind the scenes, simple questions go to a cheap, fast model and only the complex ones use a premium one. This tiered routing keeps AI costs low — which is how the managed plan stays affordable as you grow.

Built with regulated offices in mind

Row-level tenant isolation, encrypted credentials, and a full audit trail of every message — engineered toward HIPAA, SOC 2, and GDPR standards (certification in progress, not yet complete). Your conversations stay yours.

Built for businesses that can’t cut corners on data

Engineered toward HIPAA, SOC 2, and GDPR standards so clinics, dental, law, and insurance offices can evaluate it. Certification is in progress — not yet complete. Ask us exactly where we are and we’ll tell you straight.

Row-level tenant isolation

Every business’s data is walled off at the database level — never visible across accounts.

Encrypted credentials

API keys and secrets are encrypted at rest, never exposed in the app.

Full audit trail

Every message is logged and traceable — built for offices that have to prove what was said.

“I built FRelay because I watched too many good local businesses lose work to whoever texted back first. We’re brand new — you’d be one of our first customers, and I’ll personally help you set it up and make sure it earns its keep. Founding customers lock in launch pricing for life and get a direct line to me.”

— The founder, FRelay

The honest answers to what you’re thinking

A robot texting my customers will sound cold and make me look bad.

It learns your hours, your prices, and your way of talking, so it sounds like your front desk — not a generic bot. And until you trust it, keep it on draft-only: it writes three replies, you tap to send. Nothing goes out without your approval.

What if it quotes the wrong price or promises something I don’t offer?

It only knows what you teach it — your real services, hours, and prices. It answers from those facts and guides the customer toward booking; anything outside its bounds gets flagged “needs you” and waits for a human instead of guessing. You set how much it’s allowed to do.

I don’t have time to set up another piece of software.

Setup is a few questions about your business, done before your next coffee. No new hardware, no app to babysit, no staff training — it runs on the phone in your pocket. If it doesn’t catch you a job, you’ve lost a few minutes, nothing more.

I’m not technical / I don’t have Twilio or an AI key.

You don’t need either. The fully-managed plan gives you the text number, the AI, and the replies — you just get the leads. The cheaper BYO plans are only for shops that already have their own number and AI key; if that’s not you, you want the managed plan and we set everything up.

Is my customer data safe? I run a dental/medical office.

Every business is isolated at the row level, credentials are encrypted, and every message is audit-logged. We’re building toward HIPAA, SOC 2, and GDPR standards — certification is in progress, not yet complete — specifically so dental, medical, legal, and insurance offices can evaluate it. Ask us exactly where we are in that process and we’ll tell you straight. Your conversations stay yours.

You’re brand new — why should I trust you with my customers?

That’s exactly why you get founding-customer pricing and the founder’s direct line. We’re onboarding our first businesses personally — and you can prove it works on your own customers for free, with no card, before you ever pay a cent.

What does it actually cost?

50 free messages a month for 90 days, no credit card — that's replies to customers who reach you (incoming texts are always free); campaigns and review requests are on the paid plans. After that, plans run from $9.95/mo BYO-key up to $249/mo fully-managed. Do your own math: if even one recovered job a month is worth more than the plan, it pays for itself — those are your numbers to plug in, not a promise from us.

Start free. Pay only once it’s catching you jobs.

50 free messages a month for 90 days — no credit card, no contract, cancel anytime. The only thing you’re risking is the leads you’re already losing.

Free

$0

Try the full AI shared inbox at no cost.

  • Full AI shared inbox
  • 50 messages a month, free for 90 days
  • No credit card required
Start Free

No credit card, no contract.

Builder

$9.95/mo

Bring your own Twilio + AI key. You own the keys; we run the inbox.

  • Bring your own Twilio account
  • Bring your own AI key (Anthropic or Groq)
  • AI shared inbox with smart drafts
  • Missed-call-to-text recovery
  • Email support
Choose Builder

BYO — bring your own number + AI key.

Most popular

Starter

$39/mo

We provide the phone number, SMS, and AI. Connect and go.

  • Managed phone number + SMS included
  • AI costs included (smart routing)
  • AI auto-replies within your limits
  • Up to 500 conversations/month
  • Email support
Choose Starter

Managed — we provide the number + AI.

Growth

$99/mo

More volume and team seats for growing businesses.

  • Everything in Starter
  • Up to 2,000 conversations/month
  • Advanced analytics
  • 5 team members
  • Priority support
Choose Growth

Managed — for growing shops.

Scale

$249/mo

High volume with dedicated support.

  • Everything in Growth
  • Unlimited conversations
  • Unlimited team members
  • White-label options
  • Dedicated support
Choose Scale

Not technical? This is the one — we set it all up.

Every paid plan still starts free — 50 messages a month for 90 days, no card.

Never lose another job to a missed call.

Set it up in minutes from your phone — 50 free messages a month for 90 days, no credit card, cancel anytime. Be one of our founding shops and lock in this price for life. We’re brand new — that’s exactly why you get the founder’s direct line and a price that never goes up.

Start Free

Every week you wait is another stack of leads gone to the shop that texted back first.

Start Free — no credit card
FRelay — Miss a call? You don't miss the job.